Know the job to be done.
Clarify who the company serves, the problem it takes on, and what a useful outcome looks like. Keep the proposition specific enough to guide real choices.
Interesting Concepts builds and owns software companies. Cofounders Joe Taveras and Jess Mouawad bring product, brand, and business development together to turn recurring problems into useful tools.
A recruiter needs better account research. A studio needs its client’s content. A small business needs to know which invoice needs attention. These are the kinds of specific jobs our companies are built to help with.
We develop the software, give each product its own brand, and operate the business behind it. Each company has a clear audience and a practical reason to exist.
The studio brings shared product and business experience to every company. Customers use the products; investors can follow the work and review materials shared privately with them.
Clarify who the company serves, the problem it takes on, and what a useful outcome looks like. Keep the proposition specific enough to guide real choices.
Give each product a clear name, a useful explanation, and a design that fits the people using it. Every company should be easy to understand on its own.
Make the path from first visit to finished task clear. A product needs to help people start, complete their work, and return without relearning it.
Listen to customers, review product use, and record the decisions that follow. Put time into the parts of the product people need repeatedly.
Focused software for recruiting intelligence, client coordination, and the financial details behind everyday work.
↗AI project continuityThreadkeepKeep a project’s brief, decisions, and next steps available when an AI conversation changes.
↗We start with a clear need and a specific audience. The company should be understandable before its technology needs explaining.
Each product should make its audience, purpose, and next step clear. We keep the explanation as focused as the tool itself.
Design, technology, and operations belong together. We keep working on the details that make a company useful and dependable.
Product + Brand
Strategy, Partnerships + Organizational Development
Entrepreneur.
Developer. Roboticist.
Artist.
Joe brings experience across robotics, software, and the arts to building companies with distinct identities and practical purpose.

Before developing his painting practice, Joe worked in personal robotics. From 2018 to 2020, his work with Temi involved bringing robot technology into retail, hospitality, and healthcare. After teaching himself to code, he led application development efforts spanning more than 50 robot applications.
His experience included international work and a presentation on the future of personal robotics at Boston Consulting Group’s 2019 summit in Berlin.
Explore Joe’s robotics background ↗Joe’s mixed-media practice draws on his background in robotics and his interest in science and philosophy. His work has been exhibited in Paris, Los Angeles, and New York, and his biography lists visiting lectures at Boston College and Brandeis University.
Entrepreneur.
Strategist. Connector.
Global perspective.
Jess is the founder of JM Vision Strategy and Founding Strategic Partner of New Renaissance. Her work connects business strategy, cultural insight, and international relationships.

Jess’s background spans business, entertainment, luxury, and the creative industries. Her experience includes international negotiations, partnerships across borders, publishing projects, industry gatherings, and cultural initiatives.
Her work has taken her across Europe, the Middle East, Southeast Asia, Africa, and the United States, connecting people and organizations around shared opportunities.
Explore Jess’s background ↗Through JM Vision Strategy, Jess works with leaders, brands, and institutions on positioning, partnerships, expansion, and organizational direction. The practice connects an organization’s identity with the markets and relationships that can help it grow.
Her approach treats organizations as networks: decisions and relationships open new possibilities. Strategy begins with a clear purpose, then brings people, resources, and opportunities together around it.
Joe leads product and brand. Jess leads strategy, partnerships, and organizational development. Together, they guide company direction and major business decisions.
Their shared focus is practical: find a job that needs doing better, build software that helps, and keep improving the company behind it.